Sales controlling.
Business Intelligence for sales: Your key to sales success and effective management of the sales organization.
fast integration of all sales and CRM software systems
flexible, AI-supported analysis of all key sales figures, including data mining
integration of external data, e.g. market data, prices or industry key figures
sales controlling for everyone – from sales management to the sales force
seamless transition to sales planning, e.g. sales/turnover planning
Sales controlling with Bissantz.
Uncover the strengths and weaknesses of your sales activities with Business Intelligence.
Without sales success, everything else is useless. Our evaluations in sales controlling examine incoming orders and invoicing and provide information on the structure and process organization in sales and distribution. Our deviation and cause analyses provide early warning signals at all levels and across all departments. You can identify the characteristics of “top sellers and worst sellers”, sales differences according to
areas of responsibility and sales teams, according to price categories and order sizes, according to technical or taste characteristics, according to areas, organizational units or demographic customer characteristics and customer sector characteristics. These analyses help in the management of the sales organization, reveal gaps in the product range and have a considerable stimulating value for marketing measures.
Market leaders and hidden champions trust us.
One software – many success stories.
See how customers use Bissantz in sales controlling.
Deviation analysis.
The automated calculation of relative, absolute and cumulative deviations quickly shows how results differ from set targets. This creates time for strategic analyses and enables timely adjustments.
Cause analysis.
With Bissantz software, key figures can be automatically broken down into causing and compensating elements. This allows you to quickly and clearly identify the causes of deviations and take targeted action.
Trend identification.
Historical data helps to identify patterns and risks. And they provide a good basis for forecasts. Bissantz automates the calculation of historical and forecast values for faster and better results.
Visualization.
Good data visualization ensures clarity and comprehensibility. Bissantz facilitates the selection of the right graphic type, graphic placement, scaling and coloring with AI-supported automation and according to universal standards.
Early warning.
As part of exception reporting, Bissantz automatically generates exception messages and reports that are required when certain events occur or threshold values are exceeded in order to react quickly.
User friendliness.
Standardized data visualization and the automated assignment of names, signs, color codes, number scaling and much more make Bissantz software an intuitive tool for analysis, planning and reporting.
Which tasks does Bissantz support?
All of them – as a matter of principle: because our logic for evaluation and visualization is universally valid. Our customers use our software for all typical sales controlling tasks. They review inventory policy guidelines based on the analysis of order size classes and pricing policy, decide on how to approach customers and offer promotions, determine indicators for estimating negotiating power with customers, examine the age structure of the product range and the exploitation of market potential, use forecasting, simulation
and other planning functions to create sales plans and the corresponding production plans, check the suitability of the scheduling procedures currently used in the event of excessive stock levels, carry out ABC analyses by material type and simulate the effects of changing order limits.
Our customers use the standardized evaluations and visualizations of our software in sales controlling for many other topics. These include:
advertising effectiveness evaluation
cross- and up-selling analyses
customer structure analyses
incentive systems
market analysis
market strategy
marketing planning
sales and turnover analyses
sales planning
target group analyses
target/actual comparisons
territorial divisions
Which key figures does Bissantz support?
All of them – as a matter of principle: the key figures in sales controlling and all other functions are not the by-product of operational upstream systems, but are created in a multi-stage process. They are defined and then implemented.
Data from various tables is merged, filtered and summarized. Our software automates the necessary steps. This allows you to generate exactly the key figures you need – for example:
cancellation rate
cancellations
closing rate
complaint rate
contract renewals
contribution margins
conversion rate
customer profitability
inquiries
market share
number of customer contacts
open offers
orders
patterns
planned sales quantities
rejected offers
routes
sales capacities
sales visits
Which perspectives does Bissantz master?
All of them – as a matter of principle: the more characteristics are available for analysis, the more valuable the key figures in sales controlling are. Our evaluation logic for sales controlling and all other functions is therefore always multidimensional, because it is precisely these characteristics,
often structured in hierarchies, which provide indications of possible causes or act as levers.
These characteristics are typical for sales controlling:
branches
customer teams
distribution channels
distributor network
districts
locations
organizational units
product groups
regions
ressorts
sales representatives
vendors
Which data sources does Bissantz know?
All of them – as a matter of principle: The key figures for sales controlling and all other functions are usually fed from several databases. We query them via standard interfaces,
cleanse and combine them and prepare them as required for analysis, planning and reporting. The sources for sales controlling include, for example:
CRM systems
ERP systems
controlling solutions
external databases
invoices
logfiles
order entry
sales force management