Bauer Media Group.
The Bauer Media Group uses DeltaMaster for analysis and planning. In addition to the controlling of subscription marketing, cost and cost center planning are also realized.
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Bauer Media Group plans with Bissantz.
DeltaMaster brings clarity to the marketing of magazine subscriptions.
The Bauer Media Group is one of Europe’s leading media companies and publishes over 60 magazines in Germany alone. The company has been using DeltaMaster for several years in order to have clarity about the marketing of magazine subscriptions at all times. The focus is on determining the costs of acquiring new subscriptions (cost-per-order) and analyzing them, for example by advertising channel (print, telephone, internet).
Other examples include analyzing the growth and loss of magazine subscriptions according to criteria such as the customer’s age or area of residence. Moreover, cancellation deadlines are monitored and errors in the calculation of promotion rebates are identified.
Due to the excellent experience with DeltaMaster as an analysis tool, the media company decided to also use the BI software for planning.